Smart badge technology for exhibitors

Turn your visitors into highly qualified contacts!

As part of your EasyGo package, all exhibitors receive an NFC reader to enhance the overall experience for visitors. The wireless reader on your stand digitally transmits your product and company information, which you have uploaded to your MyEasyfairs account, to visitors.

Information for exhibitors

How does it work?

As soon as visitors touch your reader with their visitor badge, they collect all the information about your company and products that you have uploaded to your MyEasyfairs account. At the end of the trade fair day, visitors receive this information as a trade fair summary by e-mail. If you use GoLeads, GoPlus or GoPremium, you will receive the data of visitors who have touched your reader. You can download this in MyEasyfairs. GoVisibility only? Your visitors have received your information via your reader. To receive your visitors’ data, you need to upgrade your package to GoPlus.

What do you need to do before the fair?

Make sure that your company profile in your MyEasyfairs account (company details, products and contact information) is up to date. Visitors will receive this information digitally once they have touched your reader on the stand with their badge.

What do you have to do at the trade fair?

On the set-up day, you will receive the ready-to-use reader on a standardized stand on your stand. You can position this as you wish. At the end of the trade fair, the readers will be collected by our team. Please make sure that you find the stand with the reader on your stand on the first day of the fair. If not, please contact the trade fair team immediately, as the stand and reader are part of your stand package and must be returned at the end of the trade fair.

Advantages for you as an exhibitor

ou pass on your company information quickly and easily Visitors receive your company and product information by e-mail – simply by touching the reader with their visitor badge. Even visitors with whom you have had no personal contact can request information about you. You avoid costs and conserve resources If you make your company and product information available digitally, you will need fewer brochures, catalogs or other printed materials. This saves you production and transportation costs. In addition, visitors collect less material at the trade fair, reducing the risk of “losing” important documents. You offer your visitors modern interactive communication Visitors who touch your reader with their badge receive your information digitally. This allows them to easily share the data with colleagues and friends via e-mail or on social networks. You make your trade fair follow-up easier. You receive an electronic list of all visitors who have requested your information. The time-consuming import of business cards or contact sheets is no longer necessary.

Trade fair review

Find out about facts, figures and data in the 2023 trade fair review!